U N F O L D : T H E B F A E X P E R I E N C E
Working with a nine person team, we set up an exhibition from start to finish. It displayed our own work and concept, in order to give viewers a glimpse into the ups and downs of the rollercoaster we had been experiencing in the BFA.
This was by far one of the most intensive project we've worked on. It was something completely new, outside of print or digital media, which made it both challenging and exciting. We began as an entire group, brainstorming concepts and general ideas. From their, we split into smaller teams to better manage various parts. Within our 9 person team, I was elected leader, and I organized and oversaw all operations and tasks. I also worked extensively with the copyright team, both creating and editing copy for various pieces and tags.
We worked throughout the months, creating a marketing campaign, floorplans, and wayfinding systems. We were allowed one weekend for set up, and our show was up and live for a week, during which we had many various visitors and even hosted an opening night reception.
kendra biggs sevilla
T H E M E D I U M I S T H E M A S S A G E
This redesign of Marshal McLuhan's The Medium is the Massage intends to engage the reader and invites them to interact not only via reading, but also through self-expressions of their own thoughts and feelings.
This project was a daunting task at first, with over 180 pages to redesign with a new concept and imagery. I chose to make the task even more extensive, by extending the page count, making each page by hand and scanning multiple pieces together, and deciding to smyth sew the binding. McLuhan's original copy told a story of design philosophy, questioning and challenging design ideals, origins, and purposes. In my interpretation, I chose to create something that a designer would cary with them throughout their travels, writing their thoughts in, referring to constantly, perhaps dog-earing or adding mementos to pages. I wanted it to not only be a reference and a guide, but also an experience, so I added in journal-like pages posing questions and prompts for the user to contemplate and respond to.
The actual design process was extremely hands-on, an element that bound this book to me as one of my favorite projects. I spent time exploring cutting up magazine and photographs, taping and gluing pieces together, trying out scanography and tea staining. Everything I hand-created, and then scanned in, where I added typographical elements. In production, sewing and then gluing the spine was a new but exciting process. The finishing touches to the user experience came in the form of a pocket in the inside cover, containing trinkets to personalize and play with the book, and a rubber band fastener with pencil.
C A S T A T E P A R K S
The California State Parks branding system received a makeover with an infusion of light, fun, and individuality. The rebranding was done to be contemporary and timeless, as well as to be more inviting for people to visit.
This project began with extensive research into the existing California State Parks branding system. This branding was found to be somewhat outdated and needed to be revamped. When considering how to rebrand the system, I kept several key ideas in mind. I wanted to create a system that was contemporary yet timeless, so as to avoid the present problem the current branding had. I also wanted the branding to be exciting, bright, and inviting, much like the parks are themselves, in order to encourage people viewing the branding to visit the actual parks.
I accomplished this throughout the branding system by combining color and imagery. The colors, all bright and energizing, create a happy environment for the viewer. The imagery, rich with nature specific to each region, is inviting and adds a sense of adventure. The uniqueness to the system was also an intentional addition; each region has its own personal color and photo, to differentiate and identify, but keeps within the general brand guidelines in order to unify visually.
A L L U R E
The purpose of this project was to redesign a magazine issue with the intent of improving its function and aesthetic. I chose to redesign Allure magazine. I changed the dimensions in order to create a beauty magazine that women could carry with them in their purses for easy referencing. The redesign intended to create a more refined and classy experience, while still remaining contemporary and beauty-based.
P R I S M A T I C
This typeface was designed based on the thoughts and experiments of Isaac Newton’s work with prisms, gravity, and light. It is downloadable and available for personal use.
The initial brainstorming process began with juxtaposing simple shapes and keywords in order to get unique forms. This then turned into letterform sketching and an intensive study of letterforms in general, and resulted in the geometric creation of PRISMATIC.
PRISMATIC is a geometric typeface that began simply based off of scientist and theorist Isaac Newton. After further research, I chose to take inspiration specifically from three areas of his work. First, he worked extensively with prisms in general, so I based the main structure off of the shape of a prism. Newton used these prisms to work with light, and studied how it refracted and separated into colors. This inspiration can be seen in the linear refractions coming off at specific points of the letterforms. Lastly, he experimented with gravity, which can be felt through the low baseline of all the letterforms.
d o w n l o a d m e
T A B L O I D R E C O N S T R U C T I O N
This was an experiment with deconstructing a popular tabloid magazine cover in order to better convey its meaning. It focused on the composition of both type and image.
This poster was a part of a study involving the deconstruction of type and image. Since it was one of the later steps in the study, most of the sketching was done digitally. The end product resulted in the original words being taken directly from the tabloid cover and reconstructed so they were more visually appealing yet steal made sense with their visual counterparts. The images in this poster were first taken directly from the scanned tabloid cover, and then juxtaposed with various found imagery to better convey the overall theme.