activation, social content, print, ooh
We spent a good majority of 2021-2023 working on various Rockstar Energy campaigns. We brought sick merch to sick people via the Hustle Collective. We highlighted some of the hardest workers and helped them level up via our Mercado event. We hit up some dope events to lead fans to the next era with our “What’s Next?” campaign featuring the late Angus Cloud and a litany of other talents.
Don’t ask me how many energy drinks I consumed within that time. It was for work research I swear.
Sr. AD: Lindsay Iversen | Sr. CW: Mac Mullen
hustle w/ Rockstar Energy
What's Next?
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What's Next? 〰️
We tabbed Angus Cloud, along with a roster of talent, to inspire fans to fuel what’s next in their lives with Rockstar Energy. First, we hit the track at the F1 Drift in Irwindale, CA, creating content with our canera contraption that even made its way to the podium. Then, we popped up at ComplexCon in Los Angeles, CA, with a custom collaboration between Angus Cloud and Billionaire Boys club. Finally, we rolled around at Art Basel in Miami, FL with a skateboarding art activation.
Respect the Hustle
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Respect the Hustle 〰️
When Super Bowl LVI came to Los Angeles, aka Rockstar’s hometown, we showed up for the city’s real MVPs: the Hispanic street food vendors. At a time when local crackdowns threatened their livelihood, we stepped in with custom-built gear to help them serve safely and legally, and partnered each vendor with a local Hispanic artist to turn their carts into art. The Thursday before the Superbowl we hosted the Rockstar Mercado in Ingelwood to show off their new kits and fits — with Rockstar’s support, these vendors were able to keep hustling,
