social stunt + content
To launch the new Galaxy Z Fold7 and Galaxy Z Flip7, we knew we needed some drama. So we called in the experts: social media’s top tea spillers.
We tabbed over 9 creators including @BobTheDragQueen, @MonetXChange, @Fibula, @BrookeAverick, @GoodChildren and more to help us unfold the drama and the latest Samsung foldables.
The content rolled out over 4 phases:
unfold w/ Samsung
Phase 1: There's Drama
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Phase 1: There's Drama 〰️
Our creators seeded some new cryptic gossip to their followers.
Phase 2: The Crashout
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Phase 2: The Crashout 〰️
We enlisted our creator’s friends and counterparts to spiral out a bit and clapback at the allegations.
Phase 3: Hey Chat
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Phase 3: Hey Chat 〰️
We had pop culture experts succinctly breaking down the drama to make it real real.
Phase 4: End the Conversation
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Phase 4: End the Conversation 〰️
We resolved the full storyline, ensuring people knew about the new Samsung Galaxy Z Fold7 and Galaxy Z Flip7 phones and that they had been played.
Everyone ate up the drama, and we had the chat poppin off. We even managed to fool the great Lisa Rinna, AND got Brooks Nader so jealous she had to join the fun.
