activation, social content, print, ooh

We spent a good majority of 2021-2023 working on various Rockstar Energy campaigns. We brought sick merch to sick people via the Hustle Collective. We highlighted some of the hardest workers and helped them level up via our Mercado event. We hit up some dope events to lead fans to the next era with our “What’s Next?” campaign featuring the late Angus Cloud and a litany of other talents.

Don’t ask me how many energy drinks I consumed within that time. It was for work research I swear.

Sr. AD: Lindsay Iversen

Sr. CW: Mac Mullen

TV

2024

They liked it so much, they came back for seconds. Round two included appetite for a shoot, and boy did we deliver. Rather than attempt to visit 16 locations in 3 days, we enlisted the power of Immersion Room’s cutting edge LED virtual production stage to bring the world to us (in Toronto).

2023

Royal Bank of Canada came to us with an MLS partnership and a lack of US brand awareness. Combine those with the overall consumer problem of not knowing how or what or when to do with your money, and we had a tough combo to solve. So, we enlisted the power of Whitney Houston to help pave the way to RBC as the answer to all.

Sr. AD: Lindsay Iversen

Sr. CW: Mac Mullen

social content

Fans love seeing into the BTS lives of their favorite personalities, celebs, and creators, so we wanted to help give people a peek via their Google Chrome tabs. For Season 1, we featured foodie influencers Nom Life, fashion designer Jason Bolden, women’s college basketball coach Sydney Carter, actress Maitreyi Ramakrishnan and multi-hyphenate Kwame Onwuachi. Keep your eyes peeled for what’s to come Season 2!

Sr. AD: Lindsay Iversen

Sr. CW: Mac Mullen

CD: Michelle Lawrence

ACD: Arrie Hurd

Jr. CW: Cece LeBus

Jr. CW: Steven Underwood

activation, social content

Google Chrome and McLaren asked us to bring some speed to Austin, Texas for Formula 1’s US Grand Prix. Step one was to create a sick activation space for our fans, with various touchpoints and giveaways, on the ground at COTA. We added to the heat with some rapid-fire surprise and delight freestyle verses with Harry Mack, and continued to hype up the fans by providing an inside look at McLaren Drivers Lando Norris and Oscar Piastri and how they use their Chrome Tabs to prepare for the US Grand Prix.

Sr. AD: Lindsay Iversen

Sr. CW: Mac Mullen

CD: Michelle Lawrence

ACD: Arrie Hurd

social content

Technology is currently getting the better of me. While I try to figure this out, check out the content from this project at my partner Mac Mullen’s site.

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When asked to create global social content as a social campaign for Westin and Moxy branches of Marriott Bonvoy, we whipped out our passports and asked “where to?”

Sr. AD: Lindsay Iversen

Sr. CW: Mac Mullen

CD: Lauren Fodero

ACD: Sean Goolabsingh

social & digital content

2021 Webby Awards Nominee

For 2020 Comic Con @Home, Jack in the Box partnered with Funko POP! to create a con-exclusive Jack Box figure.

But, amidst all the excitement and preparation, the boss man Jack himself wasn’t able to get one of his own figures!

So, we pleaded to his fans for some help, and they did not disappoint.

Check out the full story here.

Press: Top 5 Ads of the Week Worldwide (#3) | Little Black Book | Reel360 | AdForum

AD: Lindsay Iversen

CW: Drew Shields

ACD/AD: Francisco Rojas

ACD/CW: Juan Davila Morris

GCD: Lixaida Lorenzo

Producer: Ann Truong

cross-platform

The world is crazy nowadays, with everyone wanting everything from you ten minutes ago. With a million notifications and calls and Slacks and emails a minute, MTN DEW Energy is there to help you be focused.

Sr. AD: Lindsay Iversen

Sr. CW: Mac Mullen

CD: Ash Glass

GCD: Brad Jones

broadcast

Jack often likes to test some of his latest and greatest menu item ideas in smaller cities before bringing ‘em to the masses. So, we came up with some templated concepts for commercials that had the legs to last over multiple windows (or even years) to help cut down on costs and work in the long run. We concepted, shot, and produced these all virtually due to the current pandemic climate.

Sr. AD: Lindsay Iversen

Sr. CW: Drew Shields

CD/AD: Sheldon Melvin

CD/CW: Matt Kappler

social

The holidays can be a stressful time for people. With California Lottery Holiday Scratchers, we wanted to bring people a little brightness to their hectic days.

On Facebook, we created the De-Stress-enger Messenger bot, which sent scheduled self-care reminders, words of encouragement, and fun GIFs, all with the intent to be minimally invasive and maximally de-stressing. In the end, 96.5% of people remained opted in to receive the messages, we racked up 637,789 impressions, engaged with 6.8K users, achieved a $4.36 “Cost Per Message Conversation Started”, and our Facebook rep even said he had never seen the Messenger app or a conversation bot utilized in this innovative and minimally intrusive way.

On Twitter, we created a Holiday Card generator to spread a bit of joy to users’ Twitter feeds. When one user responded with their friend’s username, a personalized card with a holiday phrase and their name was generated and posted. Ultimately, we garnered a 2.9% engagement rate compared to the 1.8% benchmark and reached over 500k of users.

AD: Lindsay Iversen

CW: Drew Shields

GCD: Greg Buri

social & digital content

Frito Lay wanted to create new channels and branding to refresh two of their BFY-brands, Simply and Baked. We created these animated spots with some fun new designs to help bring the brands to life.

AD: Lindsay Iversen

CW: Drew Shields

GCD/AD: Robert Casillas

GCD/CW: Courtney Pulver

Producer: Noah Luger

broadcast & digital content & ooh

What’s better than the infamous Jack in the Box tacos? What if we made them, hear me out, TINY, and gave you 15 of them in a single box…….

In Summer ‘19, we created several test spots for Jack in the Box’s new Tiny Tacos. They performed so well that in January of 2020, they went to full market and were available nationally. You could say they had a few fans.

AD: Lindsay Iversen

CW: Drew Shields

CD/AD: Sheldon Melvin

CD/CW: Matt Kappler

Producer: Carlie Naftolin / Jesse Roberts / Ann Truong

broadcast & digital content & social

The global pandemic that hit in the beginning of 2020 changed the way a lot of businesses and people operated.

Jack, recently discovering the wide array of destinations he could “visit” while in the comfort and safety of his own home, wanted to let his fans and customers know that he was still here for them while we all stayed in the box.

AD: Lindsay Iversen

CW: Drew Shields

CD/AD: Sheldon Melvin

CD/CW: Matt Kappler

Producer: Carlie Naftolin

digital content

For the new 2019 Kia Optima, we were tasked to concept and shoot a digital spot for any of the features. We chose to focus on the every-handy rear cross traffic collision warning, but in a cheeky, all-Kia way.

AD: Lindsay Iversen

CW: Rachel Carlson

social content & activation

We helped launch Infiniti Global's campaign "Empower The Drive" through various social content, including the creation of a global Instagram page. We've also worked on car reveals, such as the Q60 with Kit Harrington, Sophia Chang, and Young Guru, as well as auto show coverage, such as the 2017 North American International Auto Show. Global content has been featured on the general Infiniti global social pages as well as various other countries', such as the Middle East, Russia, and Europe.

AD: Lindsay Iversen

CW: Rob Liggins